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We’re really proud of our work on the EasyJet Inspire Me Tool as a way of showing customers great value, it’s perfect.
#EASYJET INSPIREME SERIES#
The EasyJet Inspire Me Tool rolled out a series of TV adverts to support the launch and now, it is available in over 14 languages which means even more people can access and use it. Mapping out where everything should sit so it was straightforward and convenient for the target audience.īrand cohesion was another crucial consideration as we had to ensure everything we designed was consistent with the EasyJet brand guidelines. We also defined the look and feel of the EasyJet Inspire Me Tool the user interface design. We worked closely with True Clarity during the product development stage to make sure everything worked as seamlessly as possible, so that the tool would flow, function and work with ease. What did we do?īehind the design scenes, we helped map the customer journey of the tool from start to finish. Working as a handy, easy to use map, the EasyJet Inspire Me Tool uses a scrolling bar to show varying budgets, which, if clicked on, feature pop-ups with snippets of useful information on different countries, cities or even themes, along with ticket prices and flights shown in real time depending on customer preferences. Our brief was to help shape the customer journey, making it easy to use and to ensure it looked inspiring. They needed a tool to make booking flights even a little more inspiring… something which breaks down all the routes and countries they offer more effectively. What was the brief?Īs a pan-European airline operating more than 600 routes and with over 200 Airbus aircraft in more than 30 countries (quite an achievement for a company that is just 20 years old), EasyJet sell themselves as ‘easy’ through their brand presence. You’ll be booking a holiday and jetting off in no time. It will be good for the mid to long-term prospects of Air Astana, and we hope, very welcome to the Kazakhstan travelling public, who will be able to benefit from significantly cheaper airfares on domestic and regional routes”.Need some holiday inspiration? Look no further than the EasyJet Inspire Me Tool, an innovative and easy to use content creation idea… and the focus of our latest In the Spotlight article.Īs it’s summer (the sun is slowly making an appearance, let’s hope it stays that way), we’re in a holiday mood, especially as we’re celebrating ten years of RaSounds interesting, doesn’t it? Take a look at the EasyJet Inspire Me Tool for yourself and discover just how easy it is to use. Peter Foster, President & CEO of Air Astana, was quoted as saying “FlyArystan is the result of much serious thought and internal business planning, and comes as a result of a rapidly changing local and regional airline business environment.
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FlyArystan will require no capital from shareholders, no state subsidies or external financial support of any kind. Finally, and as usual with Air Astana, the project will be entirely self-funded. All safety standards and regulatory processes to which Air Astana is subject, will automatically apply to FlyArystan. The team will be led by Tim Jordan, a British-Australian national with more than 15 years’ senior LCC management experience at Cebu Pacific and Virgin Blue.Īlthough FlyArystan will be a low cost airline, with very different service procedures to those of Air Astana, it is to be stressed that as a division of Air Astana, there will be no degradation of airline safety or reliability standards. FlyArystan will operate from multiple aircraft bases in Kazakhstan with routes and aircraft bases to be announced over the coming months.įlyArystan’s management team has already been appointed and is drawn from Air Astana’s senior local managers, whom the airline has been developing for the last 16 years. It will operate initially 4 aircraft, growing to a fleet of at least 15 by 2022.
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It will offer low airfares – approximately half of what Air Astana offers today – on mostly domestic routes – but it is expected to expand onto regional international routes in the mid-term. It will operate a classic LCC model, following the examples of highly successful airlines such as easyjet, Indigo, Cebu Pacific, and Air Asia. It will operate a fleet of Airbus A320 aircraft configured to an all-economy class of 180 seats. Air Astana is pleased to announce that it is to launch a low cost airline in the first half of 2019.